16/07/2021 | Broker Tips

Why sell your property through an agent?

By Laurent Pannatier, C.E.O of the PROXIMMO agency and Lookmove partner

Putting your property up for sale is a significant emotional process. Many questions arise, both organizationally and economically. Knowing how to surround yourself therefore appears to be the preferred approach for this process to take place in the best conditions.

As a confirmed professional and specialist in real estate transactions, the agent is the person best able to carry out the sale of real estate. Acting like a true conductor, he plays a determining role in many ways. He acts in the interest of the seller by estimating the value of the property, by proposing a coherent and adapted sales strategy, by carrying out all the steps inherent to the sale (visits, sales supports, marketing, negotiation, follow-up, etc. .), while constantly assisting his client. The agent also allows the buyer to obtain answers to each problem encountered by helping him in his/her procedures (visits, financing, negotiation, legal, etc.) so that the acquisition is done in a rational, serene and secure manner.

A qualified agent has multiple skills while relying on a large network of potential buyers. His daily presence in the field allows him to be in contact with buyers and to quickly obtain results when a property is put up for sale. The agent practices and masters the market in which he operates, which allows him to know the specificities, issues and trends of the moment and above all, to precisely qualify the value of a property based in particular on his/her sales history. On the one hand, the valuation of a property is central to any sales process because an overvalued property will lose in attractiveness with a risk in the long term of selling less well. On the other hand, a price that is too low will decrease the seller’s sales prospects. Statistics prove it, selling with a broker saves time and efficiency, gets a fair price and avoids all the pitfalls inherent to selling real estate. Finally, the agent supports and reassures because he must be able to find a solution to each problem encountered by the seller or the buyer. Whether at the legal, fiscal, technical, financial or practical level, the agent acts as a link between the parties he represents and the various interlocutors, partners or subcontractors who can provide a response to the situation experienced. By benefiting from full support, the salesperson benefits from considerable time savings and gets their questions answered at all times.

Counting on a specialist and experienced agent, active in the local market and able to provide a full service, is therefore essential for the sale of your property to be successful under the best conditions.